Sunday, October 11, 2026

Improve bottles/ soaps

Palmolive Ultra Pure & Clear I've been using Palmolive Ultra Pure & Clear and have some feedback on the packaging and formula. Packaging: · The cap could be thinner—once screwed on, the bottle reinforces the plastic, so it doesn't need to be as thick. · The flip-open cap doesn't need to be as thick either. · The bottle itself could be thinner. · The pour hole in the cap could be smaller to control the flow better. · The labels could be clear, and less glue could be used on them. Formula: · The number one ingredient is water, which is an unnecessary "extra." The product could be concentrated 2–3x more than it is now. · Even if the bottle isn't full, the customer can simply add water when they get it to reach the desired strength. Benefits to Palmolive: · Cost savings: Less resin, less packaging, and far less water to ship—saving on raw materials and freight. · Lighter shipments: Thinner caps and bottles plus less water means lower shipping costs and a smaller carbon footprint. · Estimated profit increase: These changes could plausibly add an estimated $0.15–$0.30 profit per bottle. Across millions of units sold annually, that could mean tens of millions of dollars in additional profit. · Better value for customers: More cleaning power per bottle and less frequent repurchasing builds loyalty. These changes would save Palmolive money, reduce environmental impact, and improve the product. I'd love to see the company take them into consideration.

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