Sunday, October 11, 2026

Improve bottles/ soaps

Palmolive Ultra Pure & Clear I've been using Palmolive Ultra Pure & Clear and have some feedback on the packaging and formula. Packaging: · The cap could be thinner—once screwed on, the bottle reinforces the plastic, so it doesn't need to be as thick. · The flip-open cap doesn't need to be as thick either. · The bottle itself could be thinner. · The pour hole in the cap could be smaller to control the flow better. · The labels could be clear, and less glue could be used on them. Formula: · The number one ingredient is water, which is an unnecessary "extra." The product could be concentrated 2–3x more than it is now. · Even if the bottle isn't full, the customer can simply add water when they get it to reach the desired strength. Benefits to Palmolive: · Cost savings: Less resin, less packaging, and far less water to ship—saving on raw materials and freight. · Lighter shipments: Thinner caps and bottles plus less water means lower shipping costs and a smaller carbon footprint. · Estimated profit increase: These changes could plausibly add an estimated $0.15–$0.30 profit per bottle. Across millions of units sold annually, that could mean tens of millions of dollars in additional profit. · Better value for customers: More cleaning power per bottle and less frequent repurchasing builds loyalty. These changes would save Palmolive money, reduce environmental impact, and improve the product. I'd love to see the company take them into consideration.

Maximize your income ops

Business acquisition options 1) consulting and productized services, which offer the highest near-term returns; 2) acquisition, given sufficient capital or credit; 3) vertical SaaS, which has great potential but lower odds; and 4) solo expertise or high-income careers. > 1. Specialized B2B service → productized agency** | Roughly **$1M–$20M+/yr** in revenue; exceptional firms can exceed that. Owner earnings can reach seven figures, but usually only with a team and strong margins. | **$1k–$25k** to test; more to hire and scale. | **2–8 weeks** | **2–12 months** | **1–4 years** | **1–4 years** | Risks: weak sales, client concentration, hiring and delivery quality. Moat: a narrow specialty, proven results, repeatable processes, trusted referrals, and switching costs. | | **2. Acquire a profitable small business** | Commonly a **$1M–$50M+/yr** business-building path; much larger outcomes usually require multiple acquisitions or unusually strong growth. Owner earnings depend heavily on purchase price, debt, and the owner’s role. | Often **substantial** equity, diligence, and working capital; amount varies greatly by deal. | **At acquisition close** | **At close**, if the business already produces it | **1–5 years** through improvement or add-ons | **1–5 years** | Risks: overpaying, hidden liabilities, customer loss, debt pressure, and operational dependence on the seller. Moat: existing customers, reputation, permits, location, contracts, and operating know-how. | | **3. Vertical software / SaaS** | **$10M–$100M+** in annual recurring revenue is possible for a standout company; reaching it is uncommon. | **$5k–$100k+** for a lean validation/build; substantially more if hiring or scaling quickly. | **1–6 months** | **6–24 months** | **2–6 years** | **2–6 years** | Risks: building before confirming demand, customer churn, competition, security, and long time to profitability. Moat: workflow integration, proprietary data, distribution, high switching costs, and trusted compliance capabilities. | | **4. Expert practice / high-value consulting** | Often **$200k–$1M+/yr** in solo revenue; substantially more if converted into a firm, licensing model, or product. | **$500–$10k** in many cases, excluding required credentials or licensing. | **1–8 weeks** | **1–12 months** | Usually requires a firm, product, or unusual pricing model; **2–5+ years** | **1–5 years** | Risks: dependence on your time and reputation, inconsistent leads, and credential or regulatory requirements. Moat: rare expertise, referrals, demonstrated outcomes, and trusted judgment. | These are broad ranges, not industry-wide guarantees. In particular, a software company can have a far higher ceiling than a solo practice, while a solo practice may have a much better chance of producing income quickly. ### First five actions for each **1. Specialized B2B service → productized agency** 1. List problems you can solve credibly, or can learn to solve quickly, for businesses. 2. Choose one customer type and one costly, measurable problem. 3. Interview 10–15 prospective buyers; ask how they solve it now and what it costs them. 4. Offer a small paid pilot with a specific deliverable and outcome. 5. Document delivery, seek referrals, and standardize only after you see repeat demand. **2. Acquire a profitable small business** 1. Set your limits for equity, debt, personal guarantees, and owner workload. 2. Pick a sector you understand well enough to evaluate and operate. 3. Learn how to inspect financial statements, customer concentration, contracts, and working capital. 4. Speak with lenders and an experienced transaction attorney/accountant before making offers. 5. Screen multiple businesses and independently verify claims before committing. In the U.S., SBA 7(a) loans can support certain changes of ownership, and the SBA lists a maximum loan amount of $5 million; availability is not approval, and individual lenders underwrite applicants and deals. ([sba.gov](https://www.sba.gov/loans/7a-loans/?utm_source=openai)) **3. Vertical software / SaaS** 1. Select a narrow industry and a repetitive, expensive workflow. 2. Interview prospective users before writing software. 3. Sell a manual or no-code pilot to test willingness to pay. 4. Build only the smallest product that removes the validated pain. 5. Track retention and customer acquisition cost before investing heavily in growth. **4. Expert practice / high-value consulting** 1. Identify a costly decision or problem where you have credible expertise. 2. Define a specific buyer, outcome, scope, and price. 3. Create a simple offer and reach out to relevant contacts or referral sources. 4. Deliver excellent work and record results—with permission—to build proof. 5. Raise prices or narrow the specialty as demand and evidence improve. ## Ranking: a practical expected-value proxy Your formula—**revenue ceiling × probability ÷ (capital + time)**—is a useful intuition, but it cannot be calculated consistently as written: capital and time have different units, and revenue ceiling ignores costs, taxes, debt, and the likelihood and timing of actually reaching that ceiling. With your personal details blank, assigning precise probabilities would create false precision. For an unknown founder with modest capital, I’d use this **qualitative, risk-adjusted ranking**: 1. **Specialized service → productized agency:** best default starting point. It can generate paid evidence quickly, usually needs less capital, and can later fund hiring or software. 2. **Expert practice / consulting:** may rank first if you already have rare, marketable expertise and a network; it can produce cash quickly, but solo income is constrained by your time. 3. **Small-business acquisition:** can move ahead of those if you have capital, credit, operational skill, and access to a genuinely sound deal. Without those, the financial downside is considerable. 4. **Vertical SaaS:** highest software-style ceiling, but I would not rank it first without evidence of customer demand, strong distribution, or a domain advantage. ### My default top 3 - **Start with a specialized B2B service** if you can identify a painful business problem and sell a pilot. It’s a practical way to learn what customers will pay for before betting heavily on a product. - **Build an expert practice** if your existing skills or credentials already solve an urgent, expensive problem. That can provide the fastest path to meaningful owner income. - **Consider acquisition** only if you can withstand the debt and diligence burden and have relevant operating support. SBA financing may be one route, not a substitute for deal analysis. A strong sequence for some founders is **service first → repeatable process → software or acquisition later**. The service earns revenue while revealing what customers repeatedly need.

Saturday, October 10, 2026

Shrink the Box: Fast Food's Easy Packaging Win

My frozen meal box had room to spare. The paper sleeve on my taco was bigger than the taco. So I told the companies: make it smaller.

The asks

- Taco Bell: make the sleeves for soft and hard tacos 10% smaller.
- Costco: make the hot dog bags 10% smaller.
- Banquet: make the frozen bowl and its box about 20% smaller, unless the extra space is filled with more meat.

Why small cuts matter

Ten percent less paper on one taco is nothing. Multiply it by the millions of tacos and hot dogs sold in a year and it adds up. Less material goes into each wrapper. More wrappers fit in each shipment. Less ends up in the trash.

None of this needs a new invention. The companies already make the packaging. They would only change the size.

The catch

Oversized packaging can make a product look bigger than it is. A big box on the shelf suggests a lot of food inside. That is why I did not simply ask Banquet for a smaller box. If the box stays big, fill it with more food. Either way, the customer gets a better deal and the packaging stops hiding empty space.

How I sent it

I used the companies' web forms and a consumer care email. Each message was short and specific. I named the product, said what was too big, and gave the percentage I wanted. I did not write a long complaint or explain my whole day.

I have no replies to report yet. I am sending these because the ask costs me a few minutes, and a company can act on it.

Takeaway

Next time packaging looks oversized, tell the company with a specific number, like 10% smaller. Specific asks get read. Vague complaints get filed.

Why Does a Resort Room Still Have Wi-Fi That Won't Stay Connected?

Four days at a beachfront resort. I had to log back into the Wi-Fi multiple times a day, and my tablet couldn't get past the sign-in screen at all.

What happened

On my tablet, the sign-in page would not load. I tried again and again. Nothing.

My other devices did connect. Then they got kicked off, and I had to sign in again. This repeated every day of the stay.

The resort shares its grounds with a neighboring property. Each one runs its own network with its own log-in. Walk a few steps and you are on a different system.

Why hotel Wi-Fi is like this

- Captive sign-in pages that break on some devices.
- Limits on how many devices one guest can connect.
- Short session timeouts that log you out and make you start over.
- Networks split between properties that guests treat as one place.

None of this is hard to fix. It just isn't a priority until guests complain.

What I asked for

I asked for two changes. First, a simpler sign-in that remembers your device for the whole stay. Second, one shared login across connected properties, so guests don't juggle two networks.

The complaint was escalated to the brand's executive customer relations team. I'll report back if I hear anything concrete.

It's not just one hotel

I have raised Wi-Fi access with convention hotels before. Attendees at a convention want to look up schedules, share what they are seeing, and use event apps. They can't do any of that if the connection keeps dropping. The same problems show up in different buildings.

Takeaway

- Ask before you book. How long does a Wi-Fi session last? How many devices are allowed? Get the answers in writing if you can.
- Force the sign-in page. If it won't load, open a browser and go to a plain http site. Many networks only redirect you to the sign-in page from an unsecured address.
- Bring a backup. A phone hotspot saves you when the hotel network fails.
- Report it during the stay. Do it in writing, not just at the front desk. Say what failed, how often, and how it affected you. Then ask for compensation.

A complaint made after you have checked out is easy to ignore. One made while the problem is happening is much harder to dismiss.

A Supplement Maker Told My Startup to Order 100,000 Capsules

I'm launching a supplement brand built on evidence-based doses and minimal fillers. I asked manufacturers for their smallest pilot batch. One answered: 100,000 capsules per product.

What I asked for

I kept the request simple. Five formulas, each with a strict dose and no unnecessary excipients. I wanted the smallest possible pilot run so I could validate demand before putting real money behind any of them.

I sent the same inquiry to several contract manufacturers and listed every requirement up front: exact doses, ingredient forms, no common fillers, and the smallest batch per product.

What came back

One manufacturer said it could make all five formulas. The minimum order was 100,000 capsules per product. That is 500,000 capsules across the line for a brand with no sales yet.

Another told me custom formulas are only available to existing clients with a sales track record. Access comes through a paid membership, with at least $10,000 upfront.

My reply to the first one was short: that's too many, I'm a new startup.

Why minimums are so high

The manufacturers are not being difficult for the sake of it. Setup, equipment cleaning, testing, and raw-material purchases cost the same whether a factory makes 5,000 capsules or 100,000. A small run eats the same labor and downtime as a large one, and the profit on it is thin. So factories set a floor that makes each run worth their time.

That logic makes sense from their side. It still leaves a new founder with a problem.

Options for small founders

- Negotiate per-product quantities. A minimum quoted for the whole line may move when you talk about one product at a time.
- Start with one product, not five. Five formulas multiply every minimum. One formula lets you test the market with a fraction of the cash.
- Use stock formulas from private-label suppliers first. They run proven recipes in smaller quantities, which lets you build sales history before going custom.
- Ask about shared production runs. If a manufacturer is already making a similar product, you may be able to share a run and split the setup cost.

I don't have outcomes on any of these yet. I'll report back as I get answers.

Takeaway

Lead with your realistic quantity. Tell the manufacturer up front how many units you can actually sell, so you don't waste time on quotes built for someone else's volume.

Start with one hero product. Prove it sells, then add the rest.

Get every quote in writing before you commit money. Minimums, membership terms, and upfront payments should all be on paper, so you know the full cost of starting before you spend any of it.

I Tried to Give Five Big Companies Feedback. Most Won't Take an Email.

Every company says it values your feedback. I tried to send simple suggestions to five of them. Most made me hunt for a form.

The experiment

I kept the suggestions small and specific. One was to make hot dog bags and taco sleeves 10% smaller. Another was a list of fixes for a frozen meal. Nothing angry and nothing long. These are the kind of notes a company should be glad to get, because a small packaging change is cheap to try and easy to understand.

I wanted to send each one as a plain email. That turned out to be the hard part.

The scorecard

- Costco: Its own help site says it does not offer email support. Feedback goes through a website form, or by phone and chat.
- Taco Bell: A web contact form only. It worked, and it confirmed the submission.
- Sam's Club: A web form, chat, or phone.
- Spectrum: No public support email at all.
- Conagra, which owns Banquet: It has a consumer care email address, and I used it.

That makes four of five with no email route that I could find. Only Conagra gave me an address and let me send my note the way I would send any other message.

Why companies do this

I can't see inside these companies, so this is my read. A form routes your message to the right team and sorts it into a category before a person sees it. An email is different. It lands in an inbox with a date on it, and someone has to answer it. That creates a paper trail. A form lets a company say it listened without promising anything back.

None of that is a scandal. It is a design choice, and it works in the company's favor more than yours.

What I'll report next

I will track which of these companies reply and report back in a later post. I have no replies to share yet. So far, Taco Bell is the only one that has confirmed receiving my suggestion.

Takeaway

If you want a company to hear you, plan for the form.

- Look for "Contact Us" or "Feedback" in the website footer. It is usually there, not on the main menu.
- Keep the message short and specific. One clear suggestion gets read more easily than a long list of complaints.
- Screenshot the confirmation. If a company says it never got your note, you have proof you sent it.
- If there is no email, use the form plus a phone call, and save the date and time of both.

They Say I Owe $143.76 From 2009

In 2009 I cancelled a dating site's free trial. Seventeen years later, their records still say I owe them $143.76, and my account is still blocked over it.

What happened

I signed up for a free trial on a major dating site and cancelled before the trial ended. A charge hit my card anyway. I disputed it. The site then closed my account with a balance still on it. That was November 2009.

I did not owe that money then, and I do not owe it now.

Round and round

I went back to them in 2010 and again in 2012. Each time I got a case number. That makes three. None of them ended with an answer. The balance just sat there, year after year, and I figured it would eventually go away. It did not.

Why zombie balances matter

I call these zombie balances. A small old charge stays on a company's books long after anyone remembers the reason for it. It can block your account, follow you into new sign-ups, or get sold to a collector.

Many states limit how long a company can sue over old debt. Those rules differ from state to state, so look up yours. A time limit on lawsuits is a separate question from whether the balance is still sitting in a company's records.

What I did this week

I sent a short written dispute. It says I do not owe the balance. It lists every prior case number, so nobody can claim they have no history on this. It asks for written confirmation that the balance is removed and the account is reopened.

I wrote it so that anyone reading it could understand the whole story in under a minute. I will see what they do with it.

Takeaway

This could have ended in 2009 with a few minutes of paperwork. Here is what I would do differently, and what I am doing now.

- Cancel free trials in writing, and screenshot the confirmation.
- Keep every case number. They are your proof that you tried.
- Dispute old balances in writing.
- Never pay just to make it go away. Paying a charge you do not owe can cost you the argument.
- Ask for written confirmation that the balance is removed.

If you have a balance like this on an account you closed years ago, start the paper trail today. It costs nothing, and it is much harder to ignore than a phone call.